2012 Event Design Awards

Stimulant won Gold for “Best Use of Interactive Technology” in the 2012 Event Design Awards for our “Connect to Life” exhibit for Intel at CES 2012. The Event Design Awards represent “the best of the best among this industry’s change agents,” and we’re honored to share the award with lead agency Foghorn Creative, and collaborators WorldStage, 2LK and the Taylor Group.

The full article, including a list of all winners, is online here.

Intel’s Connect to Life Experience, CES 2012

Foghorn asked us to create the interactive component for Intel’s booth at CES 2012. The result was the Intel Connect to Life Experience,  the world’s largest interactive, multi-user, real-time-3D virtual life simulation.

Stimulant's own computer vision code turned any object into the basis of a new lifeform.

Spanning the entirety of Intel’s booth, conference attendees could  use any of six custom-made stations around the perimeter of the booth to create a shape using their hands, phone, keys — pretty much anything — and the silhouette of that object was used to generate a unique bioluminescent lifeform on the massive projection surface overhead. The animated lifeforms interact with each other in playful ways, dancing with one another or chasing other lifeforms around the ecosystem.

The system rendered approximately 30 billion triangles per second to deliver a 17.6 megapixel image at 60 frames per second, all powered by Intel Core i7 technology. This system’s 16,800-pixel-wide output was displayed over a 2200 square-foot, non-uniform, projection-mapped surface using 24 projectors.

Our interactive piece was just one part of the Connect to Life Experience, made possible through a tight collaboration with Foghorn, Intel, and other supremely talented firms. It was an honor to work with such creative partners as 2LK, WorldStage, Stage Light Design, LeadDog, and The Taylor Group.